|Program Title||Red Flag Campaign|
|Overview||“The Red Flag Campaign is a public awareness campaign designed to address dating violence and promote the prevention of dating violence on college campuses. The campaign uses a “bystander intervention” strategy, encouraging friends and other campus community members to “say something” when they see warning signs ("red flags") for dating violence in a friend’s relationship" (Red Flag).|
|program name||level of evidence"Supported by evidence, promising direction or emerging"||bystander"Bystander programs engage men and women not (primarily) as potential perpetrators or victims, but rather as potential bystanders to situations involving sexual or intimate partner violence. Bystander prevention programs presume that all members of the community have a role in shifting norms to prevent violence.... The bystander model includes tools and ideas for action and strongly encourages each person to make a difference." (Gibbons & Evans, 2013, page 5)||empathy"Empathy-based programs give participants the skills to understand sexual violence, provide compassionate responses to disclosures, and reduce the likelihood of sexual assault perpetration by males." (Gibbons & Evans, 2013, page 4)||dispelling
rape myths"These programs address common misconceptions and myths about circumstances, causes, and realities of sexual violence. Topics often include rates of assault and reporting, definitions of consent, and clarifying common circumstances of assault." (Gibbons & Evans, 2013)
|alcoholThese programs discuss the role alcohol plays in sexual violence and how drinking impacts the communication of consent.||otherAdditional topics of focus are listed here.|
|Red Flag Campaign||Emerging||X||X||X||public awareness campaign, dating violence|
|Author||Virginia Sexual and Domestic Violence Action Alliance|
The Red Flag Campaign allows administrators and students to use multiple methods to raise awareness about sexual and relationship violence. Techniques include writing letters about the topics to administrators and professors, publishing information in campus newspapers, and the visual displays of flags and posters once the campaign is launched. These techniques are all geared toward the same purpose of increasing social awareness and generating conversations about dating violence. The posters are designed to include a diverse range of "real" people that students can relate to. Individuals depicted in the posters are racially diverse, and both heterosexual and homosexual relationships are included.
It is up to whomever is administering the program to determine how long the campaign will last.
One week prior to launch, red flags are placed around campus to peak interest and set the stage for a full poster campaign. The planning CD suggests locations for poster and flag placement.
Red Flag Campaign Planning and Launch Materials: The Red Flag Campaign Package includes small red flags which can be placed around a campus to pique curiosity and create a buzz before the campaign’s launch. The Planning Guide CD offers a countdown calendar, sample letters for creating buy in with faculty and administrators, discussion guides, sample press releases, fliers, and graphics files for designing publications.
Red Flag Campaign Posters: Red Flag campaign posters come in two series of 8 and are double sided, showing students in heterosexual and same-sex relationships from a range of racial and ethnic backgrounds. Each poster illustrates a warning sign - a ‘Red Flag’ - of an unhealthy relationship and offers an option for intervention as a friend. The back of each poster explains more indicators of healthy versus unhealthy relationships as well as local hotline information and resources.
|Theoretical basis for approach||
The Red Flag Campaign is based on a bystander intervention approach.
There are no peer-reviewed studies of the effectiveness of the Red Flag Campaign on attitudes toward rape, likelihood of bystander intervention, or any of the other traditional measures of program effectiveness. The Virginia Sexual & Domestic Violence Action Alliance evaluated the Red Flag Campaign on 10 Virginia college campuses in 2006. Students on campuses which displayed red flags in addition to the poster campaign were more likely to notice the Red Flag Campaign posters and visit the Red Flag Campaign website for further information.
|Participating colleges and universities||
Over 100 institutions have used The Red Flag Campaign, including:
|Considerations for administrators||
The Red Flag Campaign (RFC) is a relatively simple yet creative marketing campaigntargeting entire campus communities. Its greatest strengths are the unusual use of red flags, a literal and visual representation of a central concept in violence prevention, partnered with its inclusive, informative poster campaign. As October is national Domestic Violence Awareness month, the RFC provides an opportunity to refresh students’ awareness and knowledge on the topic of interpersonal and relationship violence midway through the Fall semester.
|How to access this program||
A Red Flag Campaign Package costs $950 each. Packages include a Red Flag Campaign Campus Planning Guide CD, 160 posters, and 200 red flags. Additional materials can be purchased separately.