PROGRAMS & TOOLS

PREVENTION
PROGRAMMING MATRIX

Know Your Power®

Know your Power®, a program of Soteria Solutions is a nationally recognized program focused on reducing sexual and relationship violence and stalking on college campuses. The campaign consists of a series of images which portray realistic and thought-provoking scenarios that highlight the important role all members of the community have in ending sexual assault, relationship violence, and stalking.

Authors
Prevention Innovations, University of New Hampshire
Image of Know Your Power®
Program Name Level of Evidence Format Target Audience Special Features
Know Your Power®
Supported By Evidence
  • Marketing Campaign
  • Undergraduate students
  • Graduate Students
  • Faculty and staff
Learning Objectives

Participants will:

  • gain an understanding of what bystander responsibility is through the presentation of concepts and examples
  • gain an understanding of individual and situational factors that facilitate appropriate bystander intervention
  • be able to identify the range of unacceptable sexual behaviors and become aware of the prevalence and context of sexual violence
  • increase their empathy for victims
  • understand the role community members can play in preventing sexual and relationship violence and stalking and reducing its negative consequences
  • cultivate skills in identifying situations where bystander intervention may be appropriate
  • gain knowledge of resources that are available to support bystanders and victim/survivors
  • express motivation and commitment to be an active bystander
  • be able to describe the range of potential bystander behaviors and situations where action might be appropriate
  • gain knowledge of resources that are available to support bystanders and victim/survivors.
Methods

The campaign consists of a series of images which portray realistic and thought-provoking scenarios that highlight the important role all members of the community have in ending sexual assault, relationship violence, and stalking. The images raise awareness about the problem of sexual and relationship violence and stalking and model active bystander behaviors that the target audience can use in situations where violence is occurring, has occurred, or has the potential to occur. The Know Your Power® Campaign can be used on its own or in combination with the Bringing in the Bystander® In-Person Prevention Program. Through guided exercises in focus groups, over 700 target audience members have contributed to the design and message of the images. Initial evaluations of community characteristics and needs enables Soteria Solutions to tailor the awareness campaign for target audiences.

The program relies solely on social marketing. Materials available include:

  • Posters and table tents for distribution throughout campus
  • Know Your Power® swag package for first year students
  • Know Your Power® badge on the academic portal linking to the Know Your Power® website
  • Public Service Announcements at home athletic event
  • Bus wraps for school shuttles and vehicles
Dosage

The length of the program can vary.

Logistics

The program uses a wide array of online and print marketing strategies to raise awareness of sexual violence and inspire action around campus. It requires a coordinated effort from an administrator to make the different elements of the program visible throughout the campus.

Population Served

College students.

Theoretical Basis For Approach

The program is a social marketing campaign based on a bystander intervention model. Bystander intervention is a model of sexual violence prevention based on evidence that community norms play a significant role in the perpetration of violence, especially on college campuses (Schwartz & DeKeseredy, 1997, 2000). Educating members of college communities about the realities of sexual assault and equipping them with tools to identify and prevent rape can help create important cultural shifts away from perpetuating and towards preventing assault and harassment.

Program Effectiveness

Peer-reviewed publications demonstrate that exposure to the Know Your Power® campaign increases students’ awareness of their role as bystanders in prevention efforts and increase their willingness to intervene (Potter, 2012). Know Your Power®  has been recognized by national media outlets and the White House.

PARTICIPATING COLLEGES AND UNIVERSITIES

Know Your Power® is widely implemented and shown to be effective at a variety of institutions. However, Soteria Solutions prefers to keep names of participating institutions private.

CONSIDERATIONS FOR ADMINIsTRATORS

Soteria Solutions' unique focus on research and consultations/technical support are its greatest strength and allows Know Your Power to be tailored to the specific needs of a wide range of campuses and organizations. Diverse identities are represented in the KYP campaign which communicates a focus on accessibility and inclusiveness. Know Your Power® can be implemented independently, but is probably best utilized in conjunction with other programs. A campus able to implement both Know Your Power® and Soteria Solutions' other program - Bringing in the Bystander® - would be providing an ongoing, comprehensive, and multi-level approach to sexual violence prevention.

HOW TO ACCESS THIS PROGRAM

Materials must be ordered in bulk. Posters range from $4.50 - $7, bookmarks are .50 each, postcards are $1.00, and table tents are $4 - $5.

Sources

Potter S. J. (2012). Using a multi-media social marketing campaign to increase active bystanders on the college campus. Journal of American College Health. 60, 282-295. doi:10.1080/07448481.2011.599350

Potter, S. J. & Stapleton J.G. (2011). Bringing in the target audience in bystander social marketing materials for communities: Suggestions for practitioners. Violence Against Women 17, 797-812. doi:10.1177/1077801211410364

Potter, S. J. & Stapleton, J. G., (2012). Translating sexual assault and stalking prevention from a college campus to a U.S. military post: Piloting the Know-Your-Power Social Marketing Campaign. Journal of Interpersonal Violence. 27: 1593-1621. doi:10.1177/0886260511425795

Potter S. J., & Stapleton J. G. (2013). Assessing the efficacy of a bystander social marketing campaign four weeks following the campaign administration. Sexual Assault Report. 16, 65-80.

Potter, S. J., Stapleton, J. G., & Moynihan, M. M. (2008). Designing, implementing and evaluating a media campaign illustrating the bystander role. Journal of Prevention & Intervention in the Community, 36, 39-56. doi:10.1080/ 10852350802022308

Potter, S. J., Moynihan, M. M., Stapleton, J. G., & Banyard, V. L. (2009). Empowering bystanders to prevent campus violence against women. Violence Against Women 15, 106-121. doi:10.1177/1077801208327482

Potter, S. J., Moynihan, M. M., & Stapleton, J. G. (2011). Using social self-identification in social marketing materials aimed at reducing violence against women on campus. Journal of Interpersonal Violence, 26, 971-900. doi:10.1177/0886260510365870

Schwartz, M. D., & DeKeseredy, W. (1997). Sexual assault on the college campus: The role of male peer support. Sage Publications. doi:10.4135/9781452232065

Schwartz, M. D., & DeKeseredy, W. S. (2000). Aggregation bias and woman abuse. J Interpers Violence, 15, 555-65. doi:10.1177/088626000015006001