ThinkLuv is a 30-minute online prevention program with a bystander intervention focus that runs 726 different ways, differentiating to students’ demographic characteristics, including gender identity, sexual identity, race, religious background, hobbies and interests, age, and student status.

Claire Kaplan, Katie Koestner, and over 50 researchers, legal experts, educators, survivors and subject matter experts.
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Program Name Level of Evidence Format Target Audience Special Features
Promising Direction
  • Online Course
  • Undergraduate students
  • Graduate Students
  • Faculty and staff
Program is differentiated to student demographics
Learning Objectives

Participants will have an increased understanding of:

  • affirmative consent, incapacitation, coercion, and definitions of sexual assault, rape, harassment, stalking, intimate partner abuse, and other forms of sexual violence
  • what constitutes a healthy relationship
  • the role of alcohol in impairing the ability to provide valid consent to sexual activity
  • bystander skills
  • school and local policies and laws pertaining to sexual misconduct and assault
  • how to help someone who has been sexually assaulted
  • how to identify rape myths and rape-supportive attitudes and behaviors
  • the impact of sexual assault on the victim and the community

Participants will demonstrate Increased willingness to engage one's peers in conversations around healthy relationships.


The program begins with a 20-question pre-test and then a short questionnaire that asks students to share parts of their identity that impact how they perceive the material -- gender, race, religion, etc. The subsequent program content includes: infomercial-style clips on relevant subjects, a sitcom-style narrative, and an interactive decision-making scenario. The infomercials are targeted based on the demographic variables identified at the beginning of the program. The program concludes with the main characters urging the audience to intervene as bystanders and then a post-test. Afterwards, students are provided with a customizable list of on-campus resources, institutional policies, and social norms data about students like them.


One 30-minute module, plus pre and post-test


Students are given an online account to access the program, and can view it from any phone, tablet or laptop. Campus Outreach Services also offers a follow-up post test for longitudinal results, and also the option of sending reminders to students throughout the school year about content covered in the program.

Population Served

High school students, college students, athletes, Greeks, faculty and staff.

Theoretical Basis For Approach

ThinkLuv is grounded in the following evidence and research from the field: Bystander Intervention research from David Lisak and others; identification of risk factors for perpetration and victimization from research by Rapaport & Burkhart, Foubert, Koss; gender differences in perceptions of educational approaches from Kelly & Torres, Kilmartin and Katz; and experiences of sexual victimization among various races and religious groups from Kalof & Wade and others.

Program Effectiveness

Campus Outreach Services conducts internal evaluations using pre and post test results from its current participants. From data collected participants have shown improvements in behavioral intent, attitudes and likelihood of intervening as a bystander.


A list is available from Campus Outreach Services upon request.


To access the program: email or call 866-966-9013. The cost of the program ranges from $500 to $5,000.  All proceeds from the program are donated to organizations that work to end sexual violence and support survivors.


Kalof, L. & Wade, B. H. (1995). Sexual attitudes and experiences with sexual coercion: exploring the influence of race and gender. Journal of Black Psychology, 21(3), 224-238.

Katz, J. (1994, 2000). Mentors in Violence Prevention Playbook.

Kelly, B. T., & Torres, A. (2006). Campus safety: perceptions and experiences of women students. Journal of College Student Development, 47(1), 20-36.

Kilmartin, C., & Berkowitz, A. (2005). Sexual assault in context: teaching college men about gender. Mahwah, NJ: Lawrence Eribaum Associates Publishers.

Rapaport, K. & Burkhart, B. R. (1984). Personality and attitudinal characteristics of sexually coercive college males. Journal of Abnormal Psychology, 2(2), 216-221.